Our place to share more about the festival that brings thousands of people to our small town on Lake Michigan. Each year, our story keeps unfolding, embracing new people and new stories, celebrating difference and welkoming all to Holland, Michigan and inviting everyone to join the  dance.

  1. The Michigan Mule

    Coppercraft Distillery created a flavorful new twist on the Moscow Mule with a Midwest vibe.

  2. Rethink. Reuse. Recycle.

    Rethink transportation, reuse when you can and recycle with ease - Holland BPW and Tulip Time promoting stewardship of our resources!

  3. Red Tulip

    New Holland's history with Red Tulip as a celebratory beer is much like the rest of our town at this time of year: festive and welcoming.

  4. Discovering the treasures

    Holland is full of stories from a time long passed but still celebrated, and Bonnie continues to cherish discovering those treasures.

  5. Intentional Celebration

    From their first Tulip Time experience, the Usmanis were enchanted by the stunning tulip blooms and the rich culture preserved and celebrated throughout the festival.

  6. Connecting heritage & community

    Steve Bulthuis and his daughter Bethany carry a long and proud history with the Dutch community of Holland.

  7. Join the Dance

    For nearly 90 years, millions of people have gathered on Lake Michigan to participate in Holland’s Tulip Time Festival.